SBA-Norðurleid (Akureyri Bus Company) commenced its operation on the 1st of February 2001 when SBA purchased Norðurleið-Landleiðir ltd. The 1st of May 2001 SBA-Norðurleið and the coach service of BSH in Húsavík united under the name of SBA-Norðurleið. Today the company activates in two places, Akureyri and Reykjavík with the headquarters in Akureyri.
SBA – Nordurleid specialises in bus rental and offers high-grade buses. The company also offers a variety of sightseeing tours from Akureyri to the natural beauty spots in the North-East of Iceland. It is among the biggest companies of its kind in Iceland and is operating more than 65 buses accommodating 9 – 74 passengers.
The staff at SBA-Norðurleið has an extensive experience in arrangements for all group sizes. A big task each summer is arranging sightseeing tours for passengers on pleasure cruises and guided tours for up to 2200 passengers have been organised. SBA-Norðurleið can, at a short notice, provide coaches for group travel for short and long tours to any part of Iceland and excursions can be organised to suit everyone´s requirements.
Today SBA-Norðurleið is among the biggest companies of its kind in Iceland operating more than 65 coaches accommodating 9 - 74 passengers. The coaches are fitted with double glazing, reclinable seats, good ventilation and heating, CD players, DVD players etc. SBA – Nordurleid aims to remain a leader in the field of passenger transport and to further renewal of the coach fleet with safety, quality and environmental policy at the forefront.
The aim of SBA-Norðurleið is to offer its clients well equipped coaches and an excellent service on fair prices. We are constantly updating our coach fleet and the company's policy is to only buy vehicles which comply with Euro V or Euro VI emission standards.